Our Story

Founded in 2015, Joyewiratodi began as a small consultancy with a big vision: to transform how businesses approach marketing through economic insights. Our founder, Alexandra Wong, recognized that traditional marketing approaches often missed the crucial economic factors that drive consumer behavior and business success.

What started as a team of three passionate economists and marketers has grown into a full-service consultancy with over 20 experts serving clients across Singapore and Southeast Asia. Despite our growth, we've maintained our commitment to data-driven strategies and measurable results.

Today, Joyewiratodi is recognized as a leader in economic marketing, helping businesses of all sizes navigate complex market dynamics and achieve sustainable growth. Our approach combines rigorous economic analysis with practical marketing strategies to deliver results that matter to your bottom line.

Joyewiratodi Office
Our Team

Our Mission

At Joyewiratodi, our mission is to empower businesses with economic insights that drive marketing success. We believe that understanding the economic factors influencing consumer behavior is the key to creating effective marketing strategies.

We're committed to delivering measurable results for our clients through data-driven approaches that optimize marketing spend and maximize return on investment. Our team works tirelessly to stay ahead of market trends and economic shifts, ensuring our clients are always positioned for success.

Whether you're a startup looking to establish your market presence or an established business seeking to accelerate growth, we're here to provide the strategic guidance and analytical expertise you need to achieve your goals.

Our Values

The principles that guide everything we do.

📊

Data-Driven

We base all our recommendations on rigorous analysis of economic data and market trends, ensuring our strategies are grounded in reality.

🎯

Results-Focused

We're committed to delivering measurable outcomes that directly impact our clients' bottom line and business growth.

🤝

Collaborative

We work alongside our clients as strategic partners, combining our expertise with their industry knowledge for optimal results.

🔍

Curious

We maintain a relentless curiosity about market dynamics and economic factors, constantly learning and adapting to stay ahead.

Our Leadership Team

Meet the experts behind our success.

Alexandra Wong

Alexandra Wong

Founder & CEO

With over 15 years of experience in economic analysis and marketing strategy, Alexandra founded Joyewiratodi with a vision to transform how businesses approach marketing through economic insights.

James Lee

James Lee

Chief Economist

James leads our economic research team, bringing deep expertise in macroeconomic analysis and market forecasting. His insights have been featured in numerous business publications.

Priya Sharma

Priya Sharma

Director of Strategy

Priya specializes in developing growth strategies that leverage economic insights. She has helped numerous businesses across Southeast Asia achieve significant growth through data-driven approaches.

Marcus Tan

Marcus Tan

Head of Data Analytics

Marcus leads our data analytics team, developing advanced models to extract actionable insights from complex market data. His work has been instrumental in optimizing marketing ROI for our clients.

Our Journey

Milestones that shaped our company.

2015

Company Founded

Joyewiratodi was founded by Alexandra Wong with a vision to transform marketing through economic insights.

2016

First Major Client

Signed our first major client, a retail chain looking to optimize their marketing spend through economic analysis.

2017

Team Expansion

Grew our team to 10 members, adding specialized expertise in data analytics and market research.

2019

Industry Recognition

Received the Singapore Marketing Excellence Award for our innovative approach to economic marketing.

2021

Regional Expansion

Expanded our services to Malaysia and Thailand, establishing ourselves as a regional leader in economic marketing.

2023

150+ Projects Completed

Celebrated the milestone of completing over 150 successful projects for clients across various industries.

Our Impact

Numbers that reflect our commitment to excellence.

150+
Projects Completed
35%
Average ROI Increase
20+
Expert Team Members
8
Years of Experience